Splay One continues to develop talent through commercially driven brand projects. As part of Splay One’s talent management division, a new initiative has been launched together with Mirabell Lundgren: the board game “Ingen kommer undan”.

The game is based on Mirabell Lundgren’s YouTube format of the same name and translates the concept into a classic board game experience tailored to her audience. The project has been developed in a close collaboration with Ninja Print, a fast-moving partner with a strong understanding of content-driven product development. It was released on Friday at 09:00 CET.

Within 72 hours of launch, 4,200 units have been sold at a retail price of SEK 200 per game, generating total revenue of SEK 840,000.

“This is a great example of how our talent management team works closely with a strong creator, identifies the potential in an already proven YouTube format, and further develops it into a relevant product for the audience” says Fredrika Fry, Head of Management at Splay One.

This project exemplifies how Splay One works strategically to develop talent beyond traditional channels by creating proprietary products and business opportunities that strengthen both brand and revenue streams.

For more information or partnership inquiries, please reach out to the Management team at Splay One:

Fredrika Fry
Head of Management
Fredrika.fry@splayone.com
070-268 74 59