Sweden’s most popular comedy trio, IJustWantToBeCool, is heading for a record year with more projects and partnerships than ever. They have also extended their collaboration with Splay One, a long-term partner that has been with them since their start on YouTube.

“We have always loved creating humorous content. Now we are working at full speed with both our own projects and collaborations that reinforce our stories. The Skurkarnas Skurk books are a clear example of how our ideas can grow into their own brands, and that is exactly how we want to continue,” says IJustWantToBeCool.

As the trio develops new formats that become their own intellectual properties, their collaboration with Splay One is extended, focusing on continued business development, partnerships and creative expansion. The partnership dates back to their earliest years on YouTube and includes commercial representation and brand collaborations. Splay One will continue to manage all of the trio’s commercial partnerships, a cooperation that has resulted in successful collaborations with brands such as Max Burgers, Storytel and Alga.

“IJustWantToBeCool are unique in their ability to unite generations. We are proud to represent a trio that not only entertains but also leaves a lasting impression on Swedish culture,” says Fredrika Fry, Head of Management at Splay One.

After more than a decade on YouTube, IJustWantToBeCool continue to expand their creativity into new formats. The feature film Skurkarnas Skurk – Skurkskolan, based on the hit book of the same name, is now completed and will premiere in 2026. The books behind the film have sold more than 400,000 copies, and the trio has also launched several board games in the same universe.

At the same time, they are developing new intellectual properties and brands, such as Matfighten, which broadens the opportunities for Splay One to support business development and partnerships beyond IJustWantToBeCool as a brand.

The trio’s successes have been widely recognised. Most recently, at the Childhood Cancer Gala in 2025, they received the prestigious Children’s Prize, and at the Göteborg Film Festival Prisma they were honoured with the Honorary Award for their contributions to Swedish popular culture.

Next up is a unique and exclusive live performance at DreamHack in Stockholm on Saturday, 29 November 2025.

About Splay One

Splay One is the Nordic region’s leading agency in influencer marketing and talent management and represents some of Sweden’s most influential personalities. The agency is responsible for all commercial collaborations for IJustWantToBeCool.

For more information, please contact:

Fredrika Fry
Head of Management, Splay One
fredrika.fry@splayone.com
070‑268 74 59