More satisfied members and more media light on diabetes
Svenska Diabetesförbundet (The Swedish Diabetes Association) needed a more modern member magazine, including a content strategy for digital, social and earned channels. All with the aim of making existing members more satisfied, and to recruit new ones. The target audience is people of all ages with some type of diabetes, and their loved ones. About 500,000 people have diabetes in Sweden. The most common diabetes is type 2, but over 50,000 Swedes suffers from type 1.
Splay One developed a new content structure, new design and a new name for the magazine: Allt om Diabetes. There is no cure for diabetes yet, but Allt om Diabetes is certainly a cure for all the fake facts and prejudices that surround the disease. It’s a reliable source of knowledge and inspiration for everyone affected by diabetes. Allt om Diabetes reports the research that is revolutionizing the world of diabetes and regularly conducts its own journalistic reviews of how people with diabetes are being treated. Food, exercise, diabetes assist dogs and technology that makes life easier are mixed with reports and portraits. People (many of whom are famous) speak out about swaying blood sugar, biggest fears and proudest moments. Allt om Diabetes’ content is also converted to PR activities and lobbying work, via the website, social channels, in TV programs and other media collaborations.