A part of 
Client:
Weetabix
Services:
Social Media Campaign
PR
Influencer Marketing
Challenge:
Weetabix wanted to increase its visibility as a healthy and versatile breakfast option in the Finnish market. The campaign was created around influencer marketing and PR packages, effectively reaching the desired target audience with attention-grabbing methods.
Solution
The campaign kicked off with Dave sharing some Weetabix super morning magic around Helsinki with breakfast baskets filled with healthy goods and of course Weetabix. The sharing of a better breakfast did not stop there but next week eleven other influencers received lovely Weetabix PR-breakfast baskets. What a way to start one’s morning!
The campaign continued with two Reels and a Youtube-video showcasing Dave’s most Finnish holiday with his lovely son and wife. The idea of a family vacation was perfect as the goal was to target young families with Dave’s Weetabix content. The heartwarming video received a lot of positive comments and showcased new ways to utilise Weetabix in baking a delicious blueberry pie!
Dave is a natural talent in creating fun, family-friendly and positive videos with an adventurous spirit. All in all, he is the precept influencer match for Weetabix!
YouTube Watch Time
1996 hours
Amount of Content
4
PR packages
11
Influencer Marketing Reach
83k
And counting...
The most finnish vacation ever...
Results
This campaign has performed great from the numbers perspective, and also done the work of reaching young families and making the time spent with Weetabix meaningful, with relevant, distinctive and empathetic content. The overall reach of the campaign was over 83k which is a great number in itself, and target group spent over 1996 hours watching the YouTube-video. In addition, the campaign was a great example of how PR-packages spread the awareness simultaneously with the other campaign content
Content: 1 x YT video, 2 x IG Reels & 1 x IG Story
PR packages: 6 out of eleven influencer who received the Weetabix PR-package showcased the breakfast basket on their own channels. Total followers of the influencers: 1.3M. PR content: 5 x Instagram Stories, 1 x YouTube video.