Marabou wanted to increase sales around specific peak seasons by showing how fun and easy it can be to bake with their products. While cooking shows filled with recipes were a big hit on TV, Marabou understood that their target audience spent their time somewhere else. How do you make baking interesting enough for the younger generation and how do you reach people that always have one finger on the ad block trigger?
You need to be chosen! Splay One and Marabou developed an original baking series for YouTube, starring Sweden’s most popular influencers. The influencers were encourages to compete for the title ”YouTube’s Best Chocolate Creator”. They were challenged by a jury to create the most delicious pastries using Marabou’s products, then they were eliminated one by one until a winner was crowned.