Musti & Mirri

Branded content for pet lovers.

Musti & Mirri wanted to develop their YouTube channel and concentrate on the quality of its content and the engagement of their customers. Splay One answered to the challenge by creating content that is yet entertaining and stared with the furry friends of influencers. The creatives utilise trending concepts in YouTube, such as tasting videos, testing out different hacks and Q&A videos – but with pets this time.

Musti & Mirri’s YouTube channel development started by Splay One in 2020. Until today Splay One has produced 8 different series (each including 3-5 episodes). The main focus has always been the furry friends – and the audience loves them! Each series brings out both brand building and tactical messages in an entertaining way. The content is based on Musti & Mirri’s yearly marketing plan which includes puppies, food and pet accessories.