A part of 
Client:
Sveriges Fotterapeuter
Services:
Editorial Content & Storytelling
Communication Strategy
Visual Identity
Social Media Management
Transforming Sveriges Fotterapeuter’s communication into a modern multi-channel knowledge solution.
Overview
Sveriges Fotterapeuter wanted its communication to better reflect the expertise, professionalism and passion of its members. Splay One developed a new communication strategy, visual identity and editorial concept that transformed Fotterapeuten into a modern magazine while extending its reach through social media, PR and digital campaigns. The result is stronger member engagement, increased visibility and a communication platform designed to educate, inspire and reach both members and the wider public.
Challenge
Sveriges Fotterapeuter represents more than 2,000 medical podiatrists, but its communication needed to reflect the expertise and commitment of the profession to a much greater extent. The association needed to benefit from the engagement among existing members while increasing awareness among consumers, patients and decision-makers. At the same time, attracting a new generation of podiatrists required a modernised communication strategy and stronger presence across editorial channels: both print and digital.
Solution
Following extensive research and in-depth interviews with members, Splay One developed a new communication strategy, visual identity and creative concepts tailored to the association’s priority audiences.
At the heart of the transformation was Fotterapeuten, the member magazine, which was redesigned into a modern editorial platform focused on industry expertise, inspiration, love for the profession and knowledge sharing. Available in both print and digital formats, the magazine became a stronger platform for community and professional development.
To extend the value of every story, editorial content is also repurposed into social media content, PR initiatives and digital campaigns, creating a connected content ecosystem that has increased awareness of foot health while reaching and engaging both members and consumers across multiple channels.
Results
The new communication strategy was met with overwhelmingly positive feedback from members, who praised the magazine’s redesigned layout, editorial direction and overall quality. The first campaign developed together with Splay One reached over one million people through earned and social media – the association’s highest reach to date.
At the same time, the association experienced 30% growth across its social channels, driven by more consistent, high-quality content, an increased focus on video and a higher publishing frequency. Engagement and reach continue to grow, helping Sveriges Fotterapeuter strengthen its relationship with members while increasing awareness of the profession among new audiences.
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People Reached
1M+
Growth Across Social Channels
+30%
Increased Engagement on Social Media
+40%
And continuous growth of all channels ...
Whether you’re refreshing your brand, transforming an editorial platform or building a multi-channel content strategy, Splay One helps organisations create meaningful content that engages audiences and delivers measurable business value.