Blodigt värre

Efemia is a product line developed by Invent Medic Sweden, a company focusing on health solutions for women. Efemia wanted to launch their new menstrual cup on the Swedish market in a cost efficient way. The challenge was to reach and engage the popular target group of women between 25-35 y/o with content from a brand with low awareness. A content campaign on Youtube, Facebook and Instagram starring lovable influencers. To build awareness around the brand and their new product Splay One developed a talk show format inviting popular influencers followed by the target audience, to talk and play around the subject periods. In addition to the talkshow we created animated infomercials, educational guides, GIFs and product ads with a conversion objective.