Arla

Arla wanted to ensure that dairy would continue to be a natural part of cooking and baking in the future as well. To do so they wanted, and needed, to establish a relationship with the new generation of foodies, a target group who will set the future food trends and influence all other target groups. But how do you reach a new target group in a time of content overload and ad blockers, and how do you compete with the subscription based streaming platforms with their massive food content budgets?

Arla had a plan. They wanted to reach and connect with the audience on their terms, and to do so they got inspired by influencers. They learned that the most important step towards becoming an influencer is to always put the audience first. That’s why we created Matkanalen by Arla, a hub for food inspiration filled with humor, challenges, recipes and loved social media stars like Lisa Anckarman, Lucas Simonsson, Keyyo and Johanna Nordström cooking together with Arlas chefs Nisse Hallberg and Klara Lind.