St1 / Shell
Social Media Campaign
Shell Motorsport collection social media campaign activated young target group and inspired them to participate in various motorsport competitions in a way that maximized social media reach and time spent with the brand.
• Organic reach 331K.
• Time spent on YouTube content: 27 208 hours
• TikTok InFeed ADS reach 359k and YouTube Premium ADS, NonSkip views of 437k.
Shell launched the new and improved Shell V-Power gasoline in the fall of 2022. Part of the launch was the Shell Motorsport Collection, which included remote-controlled miniature models of the largest international motorsport series, and the goal of the social media campaign was to communicate this Collection to the target group. The collection of seven racing car models was available for a limited time at Shell stations