A part of 
Client:
St1 / Shell
Services:
Social Media Campaign
Organic Entertainment
YouTube advertising
Shell Motorsport Collection social media campaign activated young target group and inspired them to participate in various motorsport competitions in a way that maximized reach and time spent with the brand.
• Organic reach 331K.
• Time spent on YouTube content: 27 208 hours
• TikTok InFeed ADS reach 359k and YouTube Premium ADS, NonSkip views of 437k.
Challenge
When Shell launched the new and improved Shell V-Power gasoline was a part of the launch the Shell Motorsport Collection. It included remote-controlled miniature models of the largest international motorsport series. The collection of seven racing car models was available for a limited time at Shell stations. The purpose of the social media campaign was to communicate this collection to the target group.
Organic Reach
331,000
Viewing time in hours
27k
ADS reach
359k
NonSkip views
437k
And counting...
Ajetaan kilpaa eri budjeteilla!
AD
Solution
A influencer marketing and advertising campaign was created to create awareness of the Shell Motorsport Collection. The concept was built around a challenge that was exciting to the target audience, making it easy for influencers to produce entertaining content in their own style. By featuring Roni as the face of the digital campaign, the best benefits from the influencer marketing budget were obtained, and social media marketing was enhanced. Advertising that features a well-known influencer often resonates the best with the audience.
In addition to influencer marketing, fun and entertaining video ads, designed for social media, were produced. The videos brought the scale model cars to the target audience in a captivating style, and Roni Back, featured in the content, continued the campaign’s story, increasing the advertising’s visibility. The ad materials were produced for YouTube and TikTok, and the content was targeted to the right audience on YouTube with Splay One’s Premium Ads ad package.