April 2024
Sweden
Stockholm
7 reasons to consider Premium Ads
As Splay One celebrates a record-breaking 6 billion views in 2023, now is the opportune moment to spread your message along Top YouTube creators with Premium Ads. Secure first priority placements and make an impact where it matters – in the hearts and minds of your target audience. The team at Splay One will help you select the right channel package for your campaign, offering broad targeting for core demographic 18-44 year-olds or more niched categories like gaming or lifestyle.
Still wonder why your brand should use Premium Ads?
Here are seven good reasons why:
But how does it differ from YouTube auction then?
Premium Ads is not to be confused with buying Auction OR Premium Ads. The formats are the same but channels in Splay One’s network can’t be reached with placement targeting (whitelists) on Auction, only randomly and therefore not guaranteed. Splay One has first priority on all channels in the networks’ ad placements and it’s rather to be seen as a complement to Auction and other OLV mediums. Leveraging different platforms helps your brand to be seen by as many unique users as possible, increase consideration and purchase intent.
Auction is good for broad targeting campaigns, but narrowing your targeting, adding upcharge layers and high season periods can increase the cost significantly. Premium Ads are sold at a fixed CPM and stay the same all through the year, even in high season periods. But best of all, Premium Ads benchmarks are at least +2% higher in Completion Rate, VTR and Viewability compared to Auction.
Splay One invites you to explore the benefits of Premium Ads and drive better results for your brand. It’s more than just advertising; it’s a strategic, brand-safe, reliable choice.
Finally, one success example:
Splay One had a leading wine brand run a 2-month campaign Nov-Dec (high season), wanting to spread awareness and increase consideration of 3 new wines, all towards almost the same demographic but different interests. We helped them find the right channel packages to be seen in the right context, set the KPIs and optimized the campaign accordingly, and the results showed. They ran the same campaigns on the YouTube auction in conjunction with Premium Ads and our results were higher on all KPIs. VTR and Completion Rate were >3% higher and CPMs were -29% with Premium Ads compared to Auction.
Contact your Client Manager to book Premium Ads!